Marketing Events and Experience Manager
San Francisco, CA /
Marketing – Field Marketing /
Full-time /
In-person events provide us with a valuable opportunity to shape our audience’s perceptions of Lever, increasing brand awareness and improving our overall brand position while driving toward harder goals like lead generation and upsell. We’re looking for someone to join our team who will own our events programs, including things like tradeshows, conferences and events to demonstrate that we’re an industry leader in strategy and best practices.
Lever operates in an exciting and growing- but crowded- marketplace. Our new Marketing Events and Experiences Manager will play an absolutely critical part in helping differentiate the Lever brand while meeting our broader company objectives. We are looking for an ultra-creative professional to help us accomplish this; you are also detail-oriented, a pro when it comes to organization, and deadline driven. On top of that you have a passion for creating amazing experiences that delight our customers, prospects and internal stakeholders.
Our brand occupies a premium position in the HR tech space so it’s vital that our events leader has a sophisticated understanding of branding, and how to strengthen a brand through the creation of the right kind of experience.
In this role you’ll have the opportunity to be the point person for Lever’s entire events program. You’ll own Lever’s approach to our events program, as well as the planning and execution. If you’re passionate about being our go-to events guru, we want to talk to you!
WITHIN 1 MONTH, YOU'LL...
- Participate in Lever’s onboarding program, Ramp Camp, to learn about our core values, design thinking, our history, and meet your teams and leaders from across the organization.
- Get fully up to speed on our brand guidelines by meeting with our internal design team and reviewing existing brand book materials.
- Review current Talent Innovation Summit plan for 2018 with the Director of Demand Generation and our event agency. Understand full scope of budget, objectives, goals, and timelines; join monthly event agency calls to drive event ownership and deadlines and be able to set agenda and drive agency calls by the end of the month.
- Secure dates and venues for all Lever branded events in H2 of 2018, and take over planning for major conferences on the calendar.
- Document your learnings as you dig into what makes Lever events successful, including pre-event, on-site, and post-event requirements.
WITHIN 3 MONTHS YOU'LL...
- Taking what you’ve learned so far, create a tradeshow playbook that will be the blueprint for all Lever tradeshows. Present to our Sales and Marketing leadership to gain buy-in on future industry events.
- Quarterback our third annual Lever customer summit, including ownership of the master timeline/project plan, the invite list, program format, agenda, venue, vendors, budget and organizing speaker logistics.
- Work with sales leadership to identify high-priority regions into which Lever can expand; based on priority, execute three Lever-hosted local events quarterly. Work with stakeholders on the Demand Generation, SDR and AE teams on pre-, day of, and post-event strategy; partner with Content Marketing on the program agenda and with Marketing leadership on the selection of speakers.
- Partner with Demand Gen, Product Marketing, and Content Marketing to align on mutually-agreed-upon goals are met at all Lever attended event. You'll track ongoing event metrics, and meet with the teams regularly to communicate and track performance.
- Plan Lever’s presence at the annual HR Tech Conference in September: from our booth, to promotion, staffing and creative experiences, you’ll be managing all logistics. As an expert in event planning, you’ll own the pre-, onsite and post-event strategy, and help us be the vendor that everyone is talking about (in the right way).
WITHIN 6 MONTHS YOU'LL...
- Own the execution of Lever’s annual Talent Innovation Summit. You'll be point of contact, both internally and externally, and will own the coordination of all things Summit.
- In order to make sure the Summit goes off without a hitch, you will: staff the event with Leveroos, project manage our event agency, coordinate load in and load out with the venue, ensure all speakers are lined up and travel and accommodations are set, call the show, and own the creative and entertainment aspects of the event!
- Post-event, you will collect feedback from attendees and internal stakeholders (via a retrospective, surveys, etc.) to hit your NPS goal of 8 or higher, as well as to create a Summit-specific playbook that we can use as a blueprint for future years that will include strategic recommendations on how to improve for next year’s Summit.
WITHIN 12 MONTHS YOU'LL...
- Partner with Sales, Marketing and executive leadership to devise our full global event and tradeshow strategy and budget for the coming year.
- Based on learnings from executing on customer, prospect and co-marketing events, provide major input into how we position Lever’s brand in the upcoming 12-18 months.
- Set 2019 event metrics for Sales and Marketing based on overall business goals and objectives.
IS THIS ROLE NOT AN EXACT FIT?
THE LEVER STORY
Lever builds modern recruiting software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $73 million. As the applicant tracking system of choice for Netflix, Eventbrite, ClearSlide, change.org, and thousands more leading companies, Lever means you hire the best by hiring together.
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Take an inside look into life at Lever.
