Twilio is transforming the way the largest companies in the world communicate by empowering developers to build any customer experience they can imagine on a scalable, trusted and flexible platform. The product marketing team at Twilio is responsible for defining the next chapter of customer engagement through world-class messaging and positioning, storytelling and competitive insights.

Responsibilities:

As the VP of Product Marketing, you will lead the team in charge of messaging and positioning for Twilio’s world-class communication products including SMS, Voice and Video APIs. This team sits at the interface between sales and product management and is tasked with ensuring that Twilio is consistently viewed as the most relevant brand in the market. Day to day, this role will span several different disciplines including: • Messaging & Positioning: It is critical that Twilio differentiate itself against the competition with crisp and memorable positioning across allchannels - website, content, events, etc..

• Product Launches: Developer Success is Twilio’s #1 value and the product team is constantly releasing new products to empower developers to create the exact experience they want. Product marketing at Twilio is responsible for bringing these new products to market both internally through enablement as well as externally through online, press and analyst channels.

• Sales Enablement: The Twilio sales team is growing quickly and the product marketing team ensures that they are consistently trained on our product line, competitive positioning and key use cases. Product marketing is also responsible for sourcing customer stories and bringing to life the value of our products through real-world examples and value-based messaging.

• Solution Marketing: As a platform company, it is important that Twilio gives customers the tools to envision what their ideal state of communications could be. Product marketing is in charge of bringing programs to our customers that help them picture Twilio across multiple products in their own world and context - be it sales, service, marketing or IT.

• Scaling the Team: The Twilio product marketing team is growing. As the leader of this team, you will need to identify the ideal team structure, career paths and goals in a highly dynamic environment.

Requirements

We don’t have hard and fast requirements - everyone is different. We are looking for you to self-assess whether you have the five core attributes of a great marketing leader:

• People leadership: How you inspire your team and influence your peers is critical for this role. We’d love to hear examples of how you’ve built and motivated teams to accomplish big tasks.

• Creativity: Tell us a story of the last product you’ve marketed. We’d love to know how you’ve made a company and its products relevant to the intended audience and the market at-large.

• Content: Show us what content you love and what makes it so great. We’d love to see your content chops – whether that’s copy, visuals, demos, or something else that grabs people.

• Metrics: Everything we do at Twilio is grounded in metrics. Having a solid understanding of the developer journey as well as pipeline dynamics will be critical to your success in this role.

• Program Management: You and your team will be coordinating some of the biggest efforts across the company. We’d love to learn how you’ve aligned your plans managed cross-functional projects.

Bonus points:

• You've worked with communications before and know how they work. You understand VoIP, WebRTC, Video, Messaging how to provide great quality communication experiences.

• You've worked with technology products that have targeted developers with cloud-based services.

• You've worked with technology products that have targeted enterprises via direct, online, and channel strategies.

• You have a solid understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.

About us: Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn. Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST