Senior Marketing Analyst
San Francisco /
Marketing /
Full-time /
Lever builds software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $33 million. This year, we're doubling the team in size, and we're looking forward to supporting more great companies like Netflix, Eventbrite, and Shopify.
Get in on the ground floor of a top startup, while representing a product that you can personally get behind. We’re looking for a smart and competitive teammate looking to launch a sales career. As our first-ever Market Development Representative, you will develop your sales skills to speak with executives from thousands of companies globally to learn about their internal recruiting process, and play a key role in scaling our high-performing demand generation and sales operation machine.
You will tackle inbound marketing leads that come through our webinar, social advertising, and campaign efforts. You will have the unique opportunity to partner with both the Marketing and Sales teams to drive conversion of these leads into revenue. As you begin to become comfortable with our sales process, you will work alongside Account Executives to learn the full sales cycles of the Lever suite of products. At the same time, you will partner with the Director of Demand Generation to perfect the marketing team’s lead generation campaigns.
This is an opportunity for someone who wants to be part of something big and transformative; this isn't a typical sales opportunity. You’ll see professional development in several dimensions, including a strong network to successful sales and marketing executives, and the ability to own your career path.
Within one month, you'll:
- Meet with Product Marketing team and Director of Demand Generation to get up to speed on our ideal customer profiles for our different segments and key personas in our buying process; messaging/ positioning of Lever and our differentiators.
- Learn the requirements of the Lever marketing and sales process in your first 2 weeks of training.
- One-on-one training with Demand Gen Director including; prospect follow-up process for inbound leads,, 1:1’s with stakeholders, and learning required workflows and system rules in lever’s Salesforce instance.
- Shadow a demo meeting with each of the Account Executives you will be supporting on our SMB and Corporate teams; observe discussions and participate in a debrief meeting with each AE to understand our buyer’s journey, drivers, and needs more deeply.
- Move your first set of inbound prospects through the first phase of qualification; including fully vetting the account.
- Start multi-touch follow-up campaigns (emails, social and phone touches); participate in feedback loop with marketing management team on learnings from first month, including recommendations for improvements
Within three month's, you'll:
- Own your process: Weekly debriefings with Demand gen team on current marketing initiatives to demonstrate understanding of marketing programs/campaigns
- Own the handoff- ensure every lead that is passed to an AE with qualification criteria complete (compelling event identified, how many positions are they hiring for, other stakeholders involved in the process)
- Participate in joint Account Executive/SDR discovery calls daily to continue to improve your understanding of drivers for your target customer.
- Own your goals for the SMB and Corporate segments including: Meeting SLAs on follow-up of prospect, vetting accounts 100% before follow-up and creation of discovery qualified calls and opportunity creation for AE's
- Confidently be able to speak to our hiring philosophy and the value of Lever.
- Meet weekly with Marketing Campaign Manager to provide consistent feedback for marketing program improvement and contribute to planning for future program development.
Within six months, you'll:
- Own your goals and consistently achieve or exceed your numbers each month.
- Increase number of qualified passes you are able to identify MoM.
- Document your first six months of learnings, including how you improved vetted accounts, the steps you took to follow-up, and how you partnered with the Account Executive's during the handoff
- Partner with Director of Demand Generation to revamp the on boarding and training process.
The Lever Demo Story:
Lever builds software for teams to source, interview, and hire top talent. Our team strives to set a new bar for enterprise software with modern, well-designed, real-time apps. We participated in Y Combinator in summer 2012, and since then have raised $33 million. This year, we're doubling the team in size, and we're looking forward to supporting more great companies like Netflix, Eventbrite, and Shopify. Interested in learning more? Take an inside look at Lever!
Lever is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
Lever is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.
